You may already be aware of the advantages of utilizing Google Search Console to optimize your clients’ websites for search if you are a digital marketer who runs Google Ads campaigns for your customers. Did you know that by connecting your customers’ Google Ads account with Search Console, you can provide them access to even more important insights and data that can be used to enhance their ad campaigns? Among the many benefits of connecting your client’s Google Ads and Search Console accounts are those listed below.
Improve Your Knowledge of Search-Related Information.
Linking a Google Advertisements account with Search Console provides access to a wealth of data about the search terms that are activating your client’s ads. In particular, you will be able to see information on the average position and click-through rate for certain search queries that lead consumers to your client’s website through organic search.
If you want to help your customer get the most out of their advertising dollars, this information may be priceless.
It is possible to improve ad targeting and bidding by learning which keywords and phrases are bringing visitors to a client’s website. To maximize your click-through rate and ad relevance, you may opt to construct a custom ad group for a certain long-tail term for which you see that your client’s website ranks highly.
Explore Untapped Keyword Niches
Connecting your client’s Google Ads account with Search Console will not only improve your understanding of their current search queries but will also reveal untapped chances for new keywords. For instance, using Search Console, you may examine the most popular searches that your client’s website ranks for organically but isn’t targeting in their paid search ads.
This might be a terrific approach to identifying fresh, relevant keywords to target in your marketing campaigns. Ads based on these keywords may help you reach people you wouldn’t have otherwise. Ads will perform better and cost less if they are specifically tailored to terms for which the client’s website already has a high organic search engine ranking.
Ads Should Be More Relevant and of Higher Quality.
In the same vein as increasing ad relevance and quality score, connecting your client’s Google Ads account with Search Console may provide even better results. Google assigns a quality score to each of your advertisements depending on how closely it relates to the user’s search and how helpful it is. An increase in quality score usually results in reduced expenses and higher ad placement.
Ads that are more targeted and relevant to the search queries that bring users to your client’s site might be written utilizing the information gleaned from Search Console. The information provided by Search Console may also be used to identify untapped keyword possibilities, allowing you to broaden your ad targeting while simultaneously increasing your advertisements’ relevance.
Ad Performance Concerns Need to be Investigated And Fixed.
Finally, if your customer is experiencing challenges with the performance of their ads, integrating their Google Ads account into Search Console might be a huge assistance. If an ad group isn’t operating as expected, you may check the landing page for that group in Search Console to see if there are any problems. A slow-loading website, broken links, or any number of other problems might be stopping visitors from making a purchase.
By pinpointing and resolving these problems, you may boost the effectiveness of your client’s advertising efforts and increase the ROI they see.
In conclusion, if you’re a digital marketer who wants to boost the effectiveness of your client’s ad campaigns, you should absolutely connect their Google Ads account to Search Console.